How to Measure Anything: Finding the Value of Intangibles in Business
- ISBN13: 9780470539392
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered “immeasurable,” including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of “immeasurability” is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of “intangibles” Adds recent re… More >> How to Measure Anything: Finding the Value of Intangibles in Business
May 12th, 2010 at 11:50 pm
Great applications for data. The most difficult part of analytics is using data to create usable information. This book does exactly that. Rating: 5 / 5
May 13th, 2010 at 2:50 am
This book describes one strategic issue: it’s possible to measure anything. Today this is one of most important points for the culture of execution and double this importance wnhe focused on intnagibles. Rating: 4 / 5
May 13th, 2010 at 4:33 am
I am writing this review to balance the views of most reviewers who know little about measurement. This book lacks detail on how to measure despite its wild claim on being able to measure the value of anything. For instance, when discussing the use of utility theory, it goes little beyond saying that indifference curves involves trade-offs (in about half a page). To be fair, the author is not an economist or psychologist, so for those who are serious about measurement, this book is not for you. There is nothing in this book that tells you how to measure properly, such as productivity. For the author, measuring productivity means asking around where cost savings may occur (e.g. did you spend 2 hrs less with this new software?). It does not do what most decent books do, i.e. consider economies of scale, organizational changes, learning economies, aggregation problems, etc. Interestingly, the book rarely uses equations to simplify the exposition. So for example, Monte carlo simulation is poorly explained, as is many other methods. Get a proper book on measurement. Rating: 3 / 5
May 13th, 2010 at 5:21 am
Hubbard’s book refutes the commonly held belief that intangibles are immeasurable. In the book, he provides a clear definition of measurement and presents a simple and easy to follow method of measuring so-called intangibles. When measurement is viewed as a reduction of uncertainty, as Hubbard suggests, we are freed from finding absolute answers. Hubbard also offers several examples of how measuring intangibles has led real-life businesses to make better decisions. Rating: 4 / 5
May 13th, 2010 at 5:33 am
Conceptually a good book, It would be better with more examples in the business world such as measuring value of better communincations or value of intellectual property. These are vexing issues today. However, the though process to getting to an answer in this book was worth the price. Rating: 4 / 5